In 2019 - 2020, the digital marketing activity we did with Nevbahar Üsküdar's helped to keep the consideration pool while driving transactions and revenue at the most efficient CPL (cost per lead) and ROAS (return on ad spend) possible. The numbers speak for themselves.
2019 - 2020, was an extremely successful year of our partnership with Nevbahar Üsküdar. While the numbers are self-explanatory, what really the behind-the-scenes work required to achieve this kind of growth across various Google Ads and Facebook Ads is a real star.
This is especially relevant when working with a national brand that has different unique challenges to its market – an industry where trends and behaviors change in an instant. Adaptability is the name of the game.
Miller Carter’s approach to tackling these challenges is three-pronged:
1: Understand each market’s unique situation, audiences, and opportunities,
2: Let the data do the talking,
3: Execute media buys in-house to save on markup costs and remain in charge of the data.
Because our team of performance marketers sits within the 4 walls of Miller Carter, we’re able to provide results from a digital media mix that is ever-changing and ever-improving.
Our advertising mix in any given market likely includes:
Social media advertising (Facebook and Instagram)
The only way to run successful ad campaigns is to test your campaigns, research your marketplace, and make changes frequently, but only when it’s necessary to improve.
If our work with Nevbahar Üsküdar has taught us anything, it’s that there is no shortage of opportunity to reach the right audience with the right message, and that opportunity is a continuously moving target.
Take, for example, the times of the month we call interest rates. Research shows that customers make decisions to purchase a flat within a week if they already thinking about it. Targeting ads across the web and social media channels, around that exact time is what makes it possible for us to lower cost-per-order and deliver the highest return on ad spend.
We’ve also targeted some ads to people who are frequented on other real estate companies and construction companies through an evolving conquesting campaign; we’ve developed lookalike audiences across all construction projects to expand the reach and implemented geofencing strategies for ads that are aligned with the same geographic areas specific to Nevbahar Üsküdar location.
And not to forget the core remarketing strategies that display ads to audiences that have visited or engaged with Nevbahar Üsküdar online, on mobile, and on social media.
In short, we’ve married the art with the science of hyper-performance marketing for a national brand. By differentiating our strategies based on the data in front of us, we have successfully driven hyper-local results throughout the Nevbahar Üsküdar system
Performance Marketing Results:
Overall Marketing Results:
