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+90 (212) 706 8005

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34418 Istanbul

Search Engine Marketing

What is SEM?

Search Engine Marketing (SEM) is to use search engines to promote your website by increasing the visibility and clicks. What basically wants to achieve with SEM is to increase the visibility and traffic to the website by acquiring ads on search engines. SEM benefits you to promote a website through its ability to directly connect the target audience, increase brand awareness and its affordability.

How to develop a SEM strategy?

First thing to do for a good SEM strategy is to understand how customers search for your service or product. By doing that you’ll find a group of keywords. Between these keywords, you have to search for the most efficient ones as cost wise. Because the price points will vary from keyword to keyword. At the end you’ll start bidding on these keywords and start promoting your website. The most important is post-activity where you have to analyze where you can improve more and plan your next activity accordingly.

Miller Carter SEM Services

As Miller Carter, we will identify the keywords that we need to bid on to promote your product or service meanwhile we will analyze which keywords are the most efficient ones considering the discussed budget for SEM activity. For these keywords we will enter into the auctions, in most cases the focus will be in auctions for Google Ads. And finally we will report you the results of the activity and discuss the future steps.

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